An active lifestyle significantly supports mental health and physical well-being. However, in 2022, the results of the movement survey commissioned by the Ministry of Culture show that only about 40% of adults and 25% of children in Estonia are sufficiently physically active. The most common reason is lack of motivation.
The Estonian Ministry of Culture has announced 2023 the Be Active year. Its purpose is to generate interest in exercising and healthier lifestyles. Moreover, we wish to increase the number of people in Estonia who exercise regularly. On April 6, take your partner for a walk, run, bike ride, orienteering, play disc golf, or do other fun sports. You push them to move, he pushes you. It doesn't matter if it's a family member, pet, friend, co-worker or neighbor!
Among others, the message #üheskoos was communicated by Olympic champion in épée fencing Katrina Lehis, Estonian volleyball team members Robert Täht, Andri Aganits, Johan Vahter and Marx Aru, curling world number two Marie Kaldvee with her dog Luka.
The celebration of the 6 April was initiated by the International Olympic Committee and the UN as the International Day of Sport for Development and Peace. This day is dedicated to how sport can make society better: sport can unite people, contribute to dialogue, and foster care and understanding. The symbol of the day is the white card: while the red card in sports stands for a major violation, on 6 April, athletes all over the world show the white card which symbolises tolerance, caring and positive attitude. In Estonia, the White Card Day is promoted by the Estonian Olympic Committee.