Estonian Olympic Committee’s campaign ‘Get vaccinated against lazyness!’ calls for participation in the Week of Sport

Week of Sport is back!  This year, the slogan of the Week of Sport in Estonia is ‘Get vaccinated against lazyness!’ which is to motivate people to enjoy fitness and take part in the events of the Week of Sport.

According to Peeter Lusmägi, head of Sport for All of the Estonian Olympic Committee, the Week of Sport aims to increase the number of Estonian residents who regularly do fitness or some physical activity. “Surveys concerning people’s physical activity in Estonia show that about 40% of adults and a fifth of schoolchildren do enough physical activity. However, the benefits of hobby fitness are widely known: better health, ability to work and study, prevention of lifestyle diseases, increase in healthy life expectancy, better mood and less stress,” Lusmägi said.

The campaign dedicated to the Week of Sport can be seen on JCDecaux’s outdoor advertising media and on a variety of TV channels until 30 September. The campaign ‘Get vaccinated against lazyness!’ was created in collaboration with the advertising agency Havas Estonia.

The ambassadors of the Week of Sport 2021, who are to set an example and inspire people to get fit, are alpinist Krisli Melesk, member of the NOC Athletes Commission and speed skater Saskia Alusalu, who has just announced the end of her professional athletic career, TV journalists Hannes Hermaküla, Keili Sükijainen, and Reet Linna, musicians Artjom Savitski and Inger as well as the rector of TalTech, Tiit Land.

 The opening event of the Week of Sport is a charity relay race, which will be held in 28 locations all over Estonia on 23 September. At 18.00 on 29 September, the main race of the Week of Sport will start in Kadriorg park. Its participants will be able to run, walk or do Nordic walking over a picturesque distance of 5 kilometres. In addition, people all over the country will be able to join the Week of Sport challenge in September, and a prize draw of running sneakers and unique Olympic gear will be held among those who reach the goal. registration for the challenge is available here:

 The events of the Week of Sport 2021 involve a substantial number of participants of various ages from all walks of life. Last year, 192,955 participations were registered during the Week of Sport, which makes it the largest project in Estonia to promote fitness and healthy lifestyle choices. Further information is available here: