In this new phase, each athlete is featured as an individual project.
The second phase of "Minu Sportlane" brings significant changes. While athletes were previously grouped into teams, each athlete and youth team is now presented as a standalone project, or athletes from the same sport are grouped under a joint initiative. This allows supporters to choose exactly the athlete or team whose journey resonates with them, and to clearly see what the funds are being raised for and how they will be used.
Athletes and teams are categorized under Olympic projects for Milano Cortina 2026 and Los Angeles 2028, supporting both winter and summer Olympic hopefuls.
Under the Los Angeles 2028 Olympic project are eight individual athletes with medal potential: decathletes Johannes Erm and Karel Tilga, swimmers Eneli Jefimova and Kregor Zirk, wrestler Viktoria Vesso, fencers Nelli Differt, Julia Beljajeva, Katrina Lehis, members of the Estonian compound archery mixed team Lisell Jäätma, Meeri-Marita Paas, and Robin Jäätma, and the judo team including Emma-Melis Aktas, Marek-Adrian Mäsak, Jakob Vares, and Viljar Lipard. Additionally, young swimmers and rowers aiming for their debut in LA or even Brisbane 2032 have joined, with their projects developing over the coming years.
In the Milano Cortina 2026 category, the platform features Estonian mixed curling pair Marie Kaldvee and Harri Lill, and luge athlete Emma Triin Seer.
Among the new projects are not only Team Estonia athletes, but also young biathletes, artistic swimmers, and others whose ambitious journeys can now be supported by anyone interested.
Kristo Tohver: “We’re changing how Estonians think about sport”
Secretary General of the Estonian Olympic Committee Kristo Tohver emphasizes that the goal of crowdfunding is not just fundraising, but a shift in mindset.
“Minu Sportlane was created so that everyone can truly be part of Estonian sport. We want every Estonian to feel that their contribution matters — that sport is not just something we watch, but something we invest in together,” said Tohver.
He adds that successful international examples confirm that crowdfunding has become a natural part of elite sports culture.
“We see how in the United States, Australia, and Germany, more and more resources are being raised with the help of individuals and communities. This shows that supporting athletes is no longer just the responsibility of the state or sponsors, but a shared agreement to do something good — together,” Tohver said.
“If we want Estonian sport to be sustainable and globally competitive, we must understand that elite sport is a collective effort. The way we support our athletes today shapes the Estonia of tomorrow — in terms of health, values, and unity,” Tohver stresses.
The EOC aims to create a new, multi-layered sports funding model that combines public, private, and community support. Organizations and athletes are given the opportunity to raise funds without service fees, transparently and publicly.
All support raised through My Athlete goes directly to athlete preparation. The EOC does not charge a service fee, the platform follows best donation practices, and all contributions are tax-deductible. The goals, amounts, and budget fulfillment of all projects are publicly trackable.