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Team Estonia
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Tegevus
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Organisatsioon
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Treenerid
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Liikumisharrastus

EOK turundushommikul keskenduti trendidele ja tehisintellektile

27.03.2026

Tagasi

27.03.2026

Eesti Olümpiakomitee (EOK) korraldab kord kvartalis spordivaldkonna inimestele suunatud turundushommikuid, mille eesmärgiks on inspireerida ja innustada spordiorganisatsioone turunduse vallas suurelt mõtlema. Kolmapäeval kogunes järjekorras kuuendale turundushommikule Põhjala tehases 80 spordi- ja turundushuvilist.

2026. aasta esimene turundushommik keskendus neljale võtmeteemale: millised trendid kujundavad sporditurundust täna ja homme, kuidas jõuda suure meediakajastuseni ka piiratud eelarvega, kuidas tõlkida nähtavus ja koostöö sponsorite jaoks selgeteks numbriteks ning kuidas tehisintellekt aitab turundustegevust võimendada.

EOK koolitusjuhi Piret Lauk-Oiovi sõnul on kolmandat aastat kestvaks saanud turundushommikute traditsioon muutunud oluliseks mõtete vahetamise kohaks. "Meie teemad puudutavad oluliselt spordivaldkonnaga seotud inimesi, seekord oli meeldiv näha meie publikus ka erinevaid olümpiasportlasi. Jagame lugusid ja kogemusi nii spordist kui sporti toetavate ettevõtete poolt. Kindlasti tahame tulevikus veelgi rohkem erinevaid osapooli kaasata," ütles Lauk-Oiov.

Seekordsel turundushommikul esinesid rahvusvahelise haardega eksperdid nagu Red Bull Eesti Sports & Culture Manager Silver Kiho ning spordimanager Katriin Laanet, Delfi sporditoimetuse juht Gunnar Leheste ja spordiprojektide nähtavaks tegija, Masinawärk filmimees Raiko Ausmees ning tehissintellekti strateeg Priit Ilomets.

Järgmine EOK turundushommik toimub sügisel.

Fotosid üritusest saab alla laadida SIIT (Meeli Küttim / EOK)